Webinar: 13 Killer Mistakes Lawyers Make When Marketing – New Year’s Resolutions on Avoiding Failure and Building Your Practice
Description: If you are like many attorneys, selling does not come naturally. You chose law school over business school in order to become a “professional”. But in 2018, success in private practice requires you to understand how to build a law practice. There are far fewer opportunities today for service partners. So what are some of the obstacles that you face in trying to develop your own clients?
In this webinar, Stephen Seckler will walk you through some of the common mistakes that lawyers make in trying to generate their own book of business. He will discuss some of the psychological barriers that prevent attorneys from achieving the marketing success they deserve. He will share some of the common strategies he has helped his coaching clients to adopt.
Stephen Seckler, Esq.
President, Seckler Legal Recruiting and Coaching, Newton, MA
Director of Attorney Recruitment and Career Advancement, Marc Z Legal, Boston, MA
Stephen Seckler is a marketing coach and recruiting professional who has spent his entire legal career helping lawyers with their careers. He writes the award winning blog CounseltoCounsel . As the son of academics, he grew up in a household where business was frowned upon. It was only after law school that he began to understand how important it is for professionals to think like entrepreneurs.
Steve works with ambitious lawyers to create marketing plans that fit with their personalities. He helps his clients find comfortable ways to increase their marketing activities and ultimately grow their practices. Steve also serves at the Director of Attorney Recruitment and Career Advancement for Marc Z Legal in Boston, Massachusetts. In this role, he helps law firms and companies in the life sciences and hi-tech industries to compete for top attorney talent. He is an avid consumer of podcasts (anything on NPR), enjoys swimming, the outdoors and behavioral economics and is the proud father of three college aged children.